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    National Clothesline



The right path

GinaBorn and raised in Mexico City — the capital of Mexico — Gina Hernandez’s life has always seemed to revolve around clothing. Her father Simon began working for a drycleaning franchise company known as Supercklin (pronounced super clean) in the early 1980s, and was joined by his wife, Georgina, after they married in 1986.

Guest speaker lineup set for DL EXPO West

Even as the DL EXPO East hosts attendees in Kissimmee, FL, this month, plans are currently underway for the first-ever DL EXPO West, which is set to take place later this year in Las Vegas, NV. It will be held at the Horseshoe Hotel & Casino from Oct. 4 to 6.

Empowering women with power garments

Platinum Dry Cleaners partnered with Dress for Success SW Florida recently for a successful EmpowerWear program to collect gently worn professional and business casual attire for women. The drive, which concluded in April, received over 1,500 pieces of clothing, which are now all safely stored at Dress for Success SW Florida.

TCATA assembles in Austin for 2024 annual conference

The Textile Care Allied Trades Association recently hosted its 2024 Annual Management and Educational Conference from April 28 to May 1 at The Omni Barton Creek in Austin, TX.

DLI to host another stain removal class in Anaheim

Due to the success of last year’s offering, the Drycleaning and Laundry Institute (DLI) will be hosting another stain removal class out west. Brian Johnson, the education director for DLI, will teach the course in California this summer.

The reason why what you wear matters

by John Rothrock

John Rothrock

Have you ever considered how the clothes you wear each day can significantly impact your life and business? It’s no secret that America’s dress code has become super casual across nearly every setting.

Is accurate self-inspection even possible?

by Don Derosiers

Don Derosiers

In an effort to streamline your operation, you may come up with a brilliant idea: Because history has proven that Mary, your shirt presser, is not only very good at her job, but also, very concerned about doing a good job (plus, she respects you), she is something like family and you can trust her to take good care of you and your business — perchance you should give her more responsibility.

A hot take on boiler water treatment

by Bruce Grossman

Bruce Grossman

This month’s article concerns the irriguous (great word, look it up) and oft misunderstood subject of treating water for use in boiler operations. Before getting to the heart of the matter, here are a few disclaimers.

Navigating the legal perils of at-will employment

by Frank Kollman

Frank Kollman

In the United States, virtually all states recognize at-will employment. At-will employment means that an employer can terminate an employee at any time for any reason, including no reason at all, and without warning.

How to use discipline to build success

by Kermit Engh

Kermit Engh

In entrepreneurship, founders often attribute their success to perseverance, sacrifice and relentless hard work

The best approach to oxidized stains

by Dan Eisen

Dan Eisen

In my encounters while doing consultations, I find that many set stains are caused by procedures used by drycleaners and spotters. The first thing that we have to do is define a set or oxidized stain.


Doing things the right way, or doing them again

In terms of intensity and brutality, few things can even come close to the tenacious training regime of U.S. Navy SEALs. It is so difficult that there are less than 2,500 active duty SEALs — a number that comprises only 1% of all Navy personnel. On average, seven or eight out of every ten Navy personnel who take part in the training end up quitting or failing.

Digital Flipbook Version



MfM’s Canadian bureau meets in Winnipeg

Methods for Management (MfM), recently held its Canadian Bureau’s second quarter meeting. Hosted by Lisa Loscerbo and Kevin Hiebert of Best Care Dry Cleaners, the event took place at the Inn at The Forks in Winnipeg, Manitoba, on April 17 to 18, 2024. This assembly was two days of industry collaboration and innovation among top-tier Canadian drycleaning professionals.

ZIPS sponsors national junior golf champion

ZIPS Cleaners recently announced that it has become an official sponsor of U.S. Junior Amateur Champion golfer Bryan Kim. Kim hails from Brookeville, MD, near ZIPS corporate headquarters in Savage, MD. The partnership will support Kim as he travels to tournaments seeking to defend his title and expand into professional tournaments, including the upcoming U.S. Open. ZIPS sponsorship includes logo placement on his tournament shirts as well as media appearances and a social media collaboration.

NEFA hosts Clean Classic on June 19

The North East Fabricare Association (NEFA) will be hosting its Brad Friel Memorial Clean Classic golf tournament in June.

The event will take place at the Cyprian Keyes Golf Club in Boylston, MA, on Wednesday, June 19. A shotgun start will begin at 11:15 a.m. and the tournament will follow a “scramble” team format. All levels of play are welcome. There will be a clinic for non-golfers who want to join in for lunch.

For more information or to register, contact (617) 791-0128 or send email to [email protected]

DLI Graduates - Intro and Advanced

The Drycleaning and Laundry Institute (DLI) gradulates the 385th Introduction to Drycleaning and the Advanced Drycleaning Courses.

MAC and PDCA merge into one association

Recently, the Pennsylvania and Delaware Cleaners Association (PDCA) and the Mid-Atlantic Association of Cleaners (MAC) consolidated together in an effort to create a stronger, more unified professional community that will enhance both sets of members.

America’s Best Cleaners recently announced the addition of a new affiliate

America’s Best Cleaners recently announced the addition of a new affiliate: dublin Cleaners of Columbus, OH.

The company, founded by Greg and Margaret Butler, has a rich history rooted in family tradition and commitment to excellence. It can trace its origins back to Greg’s father’s drycleaning venture established in 1934.

AWGS gathers at Dublin Cleaners

Members of the Association of Wedding Gown Specialists (AWGS) met recently in Dublin, OH, to tour Dublin Cleaners, owned and managed by the Butler family, and to listen to a variety of seminars and socialize.

Obituary: Jim Vaudreuil, CEO of Huebsch Services

In early March, Jim Vaudreuil, CEO of Huebsch Service of Eau Claire, WI, passed away at home surrounded by family and loved ones.

In a statement, the Vaudreuil family noted that, “Following a reoccurrence of esophageal cancer, Jim spent his remaining time sharing love, experiences and memories with the many people who have filled his life with adventure, fun, love and purpose. He led a serendipitious life, blessed with good luck, friends, adventure, love and fun. He will be dearly missed by so many.”

Clean Brands names Greenwood VP of franchising for Martinizing

Recently, Clean Brands named Brent Greenwood as vice president of franchising for Martinizing Cleaners. He took on the role in January of this year.

In that role, Greenwood will lead efforts to recruit new Martinizing Cleaners franchise owners in the U.S. and abroad. That initiative includes the acquisition of independent drycleaners to be converted to Martinizing locations, as well as the development of new plants, satellite locations and delivery territories.

Lapels returns to Louisiana

Longtime business owners Michael and Kelli Lausen recently inked an agreement to bring Lapels Cleaners back to Louisiana. The Lausens plan to open a drycleaning plant and store in 2024 at a location to be determined.

“My wife Kelli and I had been looking at business opportunities, specifically in the area of coin-operated laundromats,” noted Michael Lausen. “That’s how we found Lapels. The more we learned about Lapels, particularly the environmentally friendly cleaning methods the brand employs, the more we liked the idea of bringing a first-class cleaner to Houma.”

Tuchman Rothmann announces retirement from Tuchman Advisory Group

After more than a decade of dedicated service and leadership, Ellen Tuchman Rothmann has announced her retirement as president of Tuchman Advisory Group (TAG).

Reflecting on her journey, Rothmann stated, “One of the great joys of my life has been my involvement in the drycleaning industry. My father, the legendary Sid Tuchman, owned Tuchman Cleaners which operated 35 plants and drop stores in Indianapolis, IN. Following the sale of his business in 1986, my dad established a consulting business, and it was my honor and pleasure to step in and continue growing his good work through TAG.”

Sid Tuchman received the Drycleaning & Laundry Institute’s Diamond Achievement Award in 2011 and was recently inducted into their Hall of Fame for his invaluable achievements and lasting impact to the industry.

ABC joins ACT in support of circular fashion

America’s Best Cleaners (ABC) continues to pave the way for sustainable practices within the garment industry by joining the American Circular Textiles (ACT) group in support of the Americas Trade and Investment Act (Americas Act) to spearhead the Circular Fashion movement.

ABC’s role within ACT underscores its commitment to advocating for a circular economy via this groundbreaking bi-partisan bill aimed at revitalizing the garment infrastructure and creating jobs nationwide. Introduced to Congress on March 6, 2024, the Americas Act represents a historic milestone in incorporating circular textiles into federal legislation.

Lapels opens new Bloomfield location

Lapels Cleaners, recently announced the opening of a new satellite location in West Bloomfield, MI, at 5538 Drake Rd.

“Lapels Cleaners is thrilled to be back in Michigan with the opening of this new satellite location,” said David Grippi, Lapels Cleaners’ chief operating officer. “At Lapels, we use a sustainable, non-toxic method for drycleaning clothes. Subsequently, clothes feel better when you wear them and last longer while doing no harm to the environment.”

New owner takes over Martinizing Cleaners of Hudson, OH

Clean Brands recently announced that John Cale is the new owner of Martinizing Cleaners of Hudson, OH. The drycleaning plant and store, located at 118 West Streetsboro Street, had been owned by Hudson resident Craig Hons.

Hons purchased his Martinizing Cleaners location back in 1996 after spending 21 years in the car rental industry. After 28 amazing years -- all as a Martinizing franchise owner -- he’s ready to transition to the next chapter.

Sanitone announces addition of Mastrola, Northeast Regional Director of Sales

Fabritec International, maker of Sanitone, Fabritec and Stamford products, announced the addition of Paul Mastrola to the Sales and Technical team as northeast regional director of sales. Mastrola joins the team as a fifteen-year veteran of the industry as a drycleaning owner/operator.

“Paul’s experience as a plant owner and operator gives him a unique view of the supplier relationship that we feel will resonate well with our customers, present and future. We are very excited about this addition to our team,” said Jeff Jordan, vice president.

New laundry advisory firm launches

After 32 successful years in the laundry business, Rudi Moors believes it is time for him to give back to the industry he has made his career. An executive with a unique skill base and an excellent understanding of a laundry operation, he has created Beyond Washing, LLC. The strategic services consultancy is designed to inspire, challenge and assist vendors by offering meaningful solutions, as well as help operators further improve their bottom line with specific recommendations.

ABC and Dress for Success Pittsburgh to expand Empower wear partnership

America’s Best Cleaners (ABC) is excited to announce the extension of its impactful partnership with Dress for Success Pittsburgh into the year 2024, marked by the continued success of the EmpowerWear program. EmpowerWear, a collaborative initiative focused on empowering women, supporting local communities, and promoting environmental sustainability, has witnessed significant achievements since its launch.

Finding success with laundry lockers

The laundry and drycleaning sector faces a critical juncture in an industry traditionally marked by face-to-face interactions and manual processes. Rising staff costs and escalating competition are pressuring businesses to seek innovative solutions to provide a more convenient service, keep costs down and find more customers. At the forefront of this transformative wave is a simple yet revolutionary concept: laundry lockers.

Ben Levine joins Sigma Plastics Group

The Sigma Plastics Group is happy to announce that Ben Levine has joined the company working in their Sigma Garment Films division. Ben had been working in software sales after graduating from Florida State University in 2017 before his hire with Sigma in August 2023.

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