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    National Clothesline


Martinizing Cleaners unveils updated logo

Last month, Martinizing Cleaners unveiled an updated logo to reflect the brand’s celebration of its 75th anniversary. Since its 1949 founding in Buffalo, N.Y. by Henry Martin, the brand has grown to more than 350 store locations operating across seven countries including the U.S. and Canada. The new logo includes a silver 75 behind the iconic royal blue Martinizing Cleaners logo.

“Celebrating 75 years of franchising the Martinizing brand showcases the remarkable collaboration between our franchise owners and corporate team over the years,” said Kevin duBois, CEO of Clean Brands™ LLC, franchisor of Martinizing Cleaners.

Henry Martin founded Martinizing upon the belief that smaller, full-service drycleaning plants could be more cost-effective while providing faster local service. The company began franchising and grew its footprint into Europe, and by the 1950s, Martinizing had already become an international household name.

In 2021, Martinizing was purchased by Clean Brands™ LLC, a multi-brand drycleaning and laundry entity that also includes Lapels Cleaners, 1-800-DRY-CLEAN, Pressed4Time, Dry Cleaning Station and Bizziebox.

“Martinizing Cleaners has defined our industry since its inception, but at the same time we have constantly evolved,” said DuBois, “While the clothes we wear and our cleaning needs may have changed, our dedication to service has not.”