Seitz — The Fresher Company (North America) and parent company, Seitz GmbH recently noted some changes and additions to some of its positions.
Matt Bizzack of Phoenix, AZ – who joined Seitz Chemical in late 2021 – will be the technical representative for Arizona, lower Nevada including Las Vegas and southern California. Matt and his wife Kim own Legend Cleaners and New Wave Equipment, both in Phoenix. Matt will be spending the majority of his time in sales and service of Seitz accounts in these southwestern states. He brings nearly 25 years of industry knowledge and understands best practices of drycleaning, wetcleaning and equipment operation and maintenance.
Mike Fortner of Manteca, CA, is now a Seitz technical service representative for central and northern California including San Francisco, San Jose, Sacramento and the Reno area. He has spent the last 23 years as a territory owner for Covers Etc. and has a real understanding of the operations and equipment in the drycleaning plant. He takes pride in assisting his customers and brings knowledge and shares ideas on success.
Roland “The Guru” Dobbins – after nearly 23 years with Seitz North America – will step into a roll of overseeing the territories of both Matt and Mike, along with his new position of director of education and technical support. He will be servicing customers in western North America. Roland has been an industry leader and instructor of wetcleaning, drycleaning and spotting for nearly 50 years, remaining up to date with cutting edge laundering technology and techniques.
Chris Hogard of Oklahoma City, OK, will carry the Seitz Card when visiting customers in Oklahoma, northern Texas including Dallas and Ft. Worth and Amarillo. Chris and his wife Angie own and operate Go Hard, LLC. Consulting, selling and servicing equipment to the laundry and drycleaning industry, Chris has an amazing knowledge of drycleaning, solvent, laundry and spotting. He and his family have been in the industry for nearly 35 years and he is excited to bring his knowledge to the area as a Seitz representative.
Dean Sheridan of Chicago is the newest member of the Seitz Family, brining nine years as a chemical representative and five years of finishing equipment sales to the table. His father is a longtime friend of the industry as an equipment salesman for Union Dry Cleaning. With his dynamic personality and love of the industry and a passion for customer service, he will serve the states of Illinois, Wisconsin and eastern Iowa and Minnesota