ZIPS Cleaners announced that it has signed an agreement with One Maryland Collective, the Name, Image, Likeness (NIL) arm serving student-athletes at the University of Maryland, to provide and promote a subscription Wash N Fold laundry service for students, branded as “Terrapin Wash.”
As part of the agreement, ZIPS of College Park will provide free pickup and delivery twice a week to four different University of Maryland campus locations. Students will also be able to add drycleaning and comforter cleaning to the semester-based subscription services.
As part of the agreement, One Maryland Collective will receive revenues based on the subscription sales, which in turn will support University of Maryland student-athletes. The initiative empowers student athletes to thrive both on and off the field and engage more actively in their communities.
“ZIPS Cleaners recognizes students’ needs to keep their clothes looking, feeling and smelling fresh as they juggle their classes, studies, and extracurricular activities,” said Mary Ann Donaghy, chief marketing and customer experience officer at ZIPS Franchising LLC. “The Terrapin Wash program gives students back a little time to focus on school, while supporting student athletes.”
This pilot program launches with the start of the first semester of the university’s 2024-2025 academic year and will be promoted through campus-wide events, social media posts by student-athletes, on-campus signage, email communications to students and parents, and groups such as Career Services and the Panhellenic Council. Negotiations to expand the program to other universities are in progress.
“With 70 ZIPS locations, a high concentration of which are in the Baltimore-Washington region, there is ample opportunity for us to bring this convenience to a large number of college students,” said Donaghy. “We look forward to serving the Terrapin community this fall and hopefully other student communities in the near future as well.”
For more information, visit www.321zips.com.