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    National Clothesline


Greybull Stewardship acquires GreenEarth

Equity firm Greybull Stewardship in Jackson, WY, announced that it had purchased GreenEarth Cleaning, the Kansas City, MO-based company that produces the popular alternative solvent of the same name.

It was the latest in a series of garment care company acquisitions that the firm has made through its Clean Brands company, including The Clothes Bin textile recycling franchisor last year, as well as Martinizing Cleaners and Lapels Cleaners (who recently changed its name from Lapels Dry Cleaning). Lapels previously purchased 1-800-DryClean, Pressed4time, Dry Cleaning Station and Bizziebox. Now, all of those garment care companies fall under Greybull Stewardship’s umbrella, making it the largest drycleaning franchisor in the world.

“For those in the professional garment industry, there is full acknowledgment that the industry embraces the evolving realities of environmental regulations as well as both landlord and consumer demand for environmentally friendly solutions. No brand in the industry has a better reputation for environmental stewardship than GreenEarth,” said Mason Myers, founder and CEO of Greybull.

“This acquisition is a natural extension of our commitment to the garment care space, and we’re excited to partner with GreenEarth as they expand their presence in the industry,” he added.

Under the ownership of Greybull, GreenEarth’s current management team, led by President Tim Maxwell, will seek to build upon the company’s impressive track record of revenue growth with a continued emphasis on customer service, product innovation and geographic expansion.

“This entire expansion process has confirmed to me that ownership of the GreenEarth brand is moving from multiple pairs of guiding hands that founded the company more than two decades ago to a group that understands the potential opportunities available through so many avenues in the professional fabric care space,” Maxwell said. “The entire team here at GreenEarth is excited for the opportunity to continue to bring environmentally non-toxic cleaning to our affiliates around the globe.”

It was almost 24 years ago when GreenEarth Cleaning was first formed by Jim Barry, Ron Benjamin and Jim Douglas, three drycleaners seeking a safer alternative to perc. Since 1999, the company has provided its technology to thousands of cleaners across the globe who have cleaned some 600 million pounds of clothing in that duration.

Maxwell emphasized that the company will continue to operate as it has in the past. “The most important thing to note about this acquisition for our customers and affiliates is that GreenEarth will continue to be GreenEarth,” he said. “The ownership may be different, but the direction and vision of the company and commitment to our busines partners remains the same.”